It is widely acknowledged that colostrum is the most important feed for a newborn calf. We know that the quality, quantity and quickness of the colostrum being fed to the newborn calf is of vital importance but what next? After giving them the best start, attention to detail needs to continue in order for the calf to thrive. One area that is often overlooked is the feeding of the pre-weaned dairy heifer calf to help maximise her future potential as an adult cow.